"Business grows best from the inside out — honoring internal goals, while staying responsive to market shifts and the sometimes uncomfortable truths that drive real growth."
Managing talent across campaigns with focus on brand alignment and monetization.
Negotiating and structuring high-value brand deals and affiliate partnerships.
Designing campaign strategies that prioritize visibility and conversion alike.
Guiding creators on content positioning, platform strategy and audience growth.
Structuring affiliate programs and influencer funnels that scale.
Building brand partnerships that drive measurable return on investment.
Developing positioning that connects — especially in competitive markets.
Optimizing content, conversion, and performance across channels.
Supporting marketing, product and sales teams for aligned execution.
Designing long-term systems with built-in revenue expansion.
Some ingredients are simply harder to work with. My specialty is taking complex, tightly regulated products — finance, insurance, anything compliance won't compromise on — and turning them into campaigns that still land with an audience. Years spent making the "unsexy" unmissable, without ever cutting a corner.
Before inside_out social, she built and led the influencer marketing department of an affiliate network — that experience now flows directly into every mandate.
Brand partnership, talent booking, or just a first read on your situation — tell me briefly what it's about.
Don't see quite what you need above? Off-menu requests are welcome — just ask.